This packaging project utilized my skills in Illustrator, Photoshop, Print design, and 3 dimensional packaging design. The challenge for this piece was to create and maintain a consistent brand across every individual piece of this project creating a unified look and feel throughout.
Some of the processes I used included physically painting a texture on canvas, scanning the texture in and manipulating the colors digitally using Photoshop. I then added vector graphics and customized typography to develop the branding.
The product concept is kind of hokey — I thought of it as a humorous way of getting people to try yoga to get over their emotional issues and imagine it being sold at something like a Spencers (do those even exist anymore?). Anyway, this was an opportunity to develop a branding look and feel through graphical treatment and typographic style.